Magic LibraryWhat this dashboard answers
- How many clients have Messenger deployed, enabled, and actively used?
- What’s our activation rate — the gap between switching it on and clients using it?
- Which platform is winning new rollouts, and is our pace accelerating?
- How much chat ticket volume is each channel generating?
- Which individual clients are deployed but quiet?
Filters and time windows
The Clients tab adds its own controls: search, a platform filter, and an active/inactive filter.
What’s on the dashboard
Overview tab
Six KPI cards: total deployments, enabled deployments, active deployments, activation rate, chat tickets in the last 30 days, and chat tickets all time. A 30-day momentum indicator compares recent chat volume against the prior 60-day average, so you can tell a genuine trend from a busy week. An AI-written summary of deployment health. Charts: a donut of deployments by platform, a grouped bar chart of total, enabled, and active deployments per platform, and a bar chart of ticket volume by platform across 30-day, 90-day, and all-time windows.Channels tab
One card per platform — Teams, Desktop, Web, and Slack — showing total deployments, active deployments, activation rate, 30-day and all-time tickets, and average tickets per deployment. Platforms with no deployments show a not deployed state rather than being hidden, so you can see the channels you haven’t opened yet. A rollout section covering new deployments per month by platform, cumulative deployment growth, and a 100% stacked chart showing which platform is winning new rollouts each month. The rollout charts are capped to the trailing 12 months. An AI-written summary of rollout pace and channel mix.Clients tab
A searchable, filterable, sortable table of every client deployment: platform, active or inactive state, ticket counts across each time window, share of 30-day volume shown both as a percentage and as a five-dot visual, first-deployment date, and last-activity date. The current filtered and sorted view exports to CSV.Metric definitions
Things to watch
A low activation rate is the most actionable number here. It means chat is switched on for clients who haven’t started using it — usually an announcement problem rather than a deployment problem.
- A platform showing “not deployed” is a deliberate state, not a data gap. Empty channels are shown rather than hidden so the unopened channel is visible.
- Average tickets per deployment can be misleading on a small platform — a single heavy client will dominate it. Check the client table before drawing a conclusion.
- The momentum indicator compares 30 days against the prior 60-day average, so it is deliberately slower to move than raw volume.
- AI-written summaries are drafts. Review the wording before sharing one with a client.
- Data refreshes daily, so a chat from today generally appears tomorrow.
Next steps
Deploy Messenger
Close the gap on clients who aren’t deployed yet.
Announce Thread
Fix a low activation rate with a client announcement.