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Overview

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Create a white-labeled Teams app for your customers

From the Admin Panel, you have the ability to create a branded Teams experience that you can deploy to your customers. Best of all, you can create multiple different apps with different brandings, if you have customers that prefer their own branding in their Teams app.
Thread Admin Panel Teams App Builder overview

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Access the Teams App Builder

To access the Teams App Builder:
1

Navigate to your Thread Admin Panel

Navigate to your Thread Admin Panel
2

Click on Messenger in the left navigation bar

Click on Messenger in the left navigation bar
3

Navigate to the Teams Apps tab

Navigate to the Teams Apps tab at the top-center of your browser window
Teams Apps tab in the Messenger section of the Admin Panel
4

Create, Edit, or Duplicate an app

Click Create New if you wish to create a new custom Teams App, or Edit or Duplicate an existing app
5

Open the Teams App Builder

If you clicked Create New on the previous screen, you will be brought to the Teams App Builder.
  1. Please follow these guidelines for the App icons here
Teams App Builder icon upload guidelines
6

Customize and name your app

Now you can customize your app, the entire experience is brandable and customizable. When naming your App, we recommend a name that can be recognized by your customers’ users for the type of service you provide, e.g. IT Support.
7

Edit support pages and preview your design

Here you can edit the support pages displayed on your app, and also preview your app design. To change the color of these support buttons: You can go to the design page of the messenger settings and change the primary color. Then all you have to do is click “save” and then after a refresh of Teams the color will change.
Teams App Builder support page editor
Teams App design preview
Teams App support buttons with customized color
The customizable Teams app embeds a version of Messenger on the right for your customers to open chats with your team. This inherits the Messenger branding settings you set at the parent level, or if you are overriding these settings at the customer level, it will inherit those settings for that Customer.

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Find your Thread App ID

Your App ID is the unique identifier used to deploy Messenger to customers. Find it in the Admin Panel under Messenger → Installation, in the APP ID box.
APP ID field on the Messenger Installation page in the Thread Admin Panel, partially obscured
Each client also has its own App ID. Deploy with a client’s App ID when you’ve set client-level overrides you want that customer to get.
The banner is the widest branded element in the app, so it’s worth getting right: Use a high-resolution image. If you need stock imagery, free copyright-free sources such as Pexels work well.

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FAQ

Yes. The Teams App Builder is in the Admin Panel, and you can create multiple apps with different branding — useful when customers want their own look rather than yours.
Yes, but it isn’t self-serve — Thread builds it for you. Email help@getthread.com to request a white-labeled Slack app, then deploy it to a customer. Allow up to 5 business days.
Both inherit your Messenger configuration, so set your branding in Messenger settings first — then deploy on Windows, Mac, or the web.