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Magic Analytics is your reporting experience inside Thread. It brings your service desk metrics and the impact of Thread’s AI products together in one place, so you can see the value you’re getting and where to focus next.

Accessing Magic Analytics

To access Magic Analytics, go to Thread admin → General → Analytics. It’s an admin-area feature — available to workspace admins and team admins where Magic Analytics is enabled. From there, you can open any dashboard and use the Dashboard Agent to dig deeper into your data.

How it’s organized

  1. Dashboards — pre-built views for each product area including ROI Value Realization, Assistive AI Accuracy, Triage Agent Summary, Messenger (Chat), Voice AI Summary, and Service Team Performance & AI Usage. Open a dashboard, apply filters, review your results, and use the Dashboard Agent by selecting the Magic Analytics chat bubble in the bottom-right corner of the dashboard.
  2. Topics — the curated data areas you’re allowed to explore. See Topics you can explore.
  3. Dashboard Agent — ask questions in plain English and get answers and charts back. Available on the AI Pro plan. See Dashboard Agent.

Reading the data correctly

Before relying on the numbers, review Things to know & gotchas. It explains data freshness, pre-aggregated topics, Assistive AI override attribution, and why results may differ from your PSA.

Acting on a dashboard or tile

Hover over any tile and click the  (three dots) in the top-right corner to:
  • Ask a follow up question (Dashboard Agent — AI Pro)
  • Download… the tile’s data or image
  • Alert… when results meet a condition
  • Schedule delivery… on a recurring cadence
You can also download or schedule a whole dashboard from the dashboard’s own menu. See Downloading, alerts & scheduling.
See Assistive AI and UI & UX updates in the changelog.

Skills that use this

Turn analytics into narratives your team and clients can act on.

Weekly Ops Report

A leadership-ready weekly operations summary.

SLA Analytics

Track and explain SLA performance.

Automation ROI Report

Quantify the impact of your AI and automation.

Browse reporting skills

Every reporting and analytics skill.

Getting help

If a number looks wrong or a dashboard isn’t loading, contact Thread Help. When reporting an issue, include the dashboard name, the filters you had set, and the “Query ran…” timestamp shown on the tile.